I already posted photos of the extensive runway setup on Gordon Street in Monterey Square for last night’s Express fashion show.
Here’s some background from the Savannah Morning News on what Express hopes to accomplish:
With a massive retail following and stores all over the world, Express had plenty of options when it came to promoting its 2012 holiday line, but one stood out above the rest.
â€œWe chose Savannah for a reason,â€ [Express PR manager Jennifer] Bayley said. â€œOur holiday collection has a nod to that genteel, sort of old glamour feeling â€” an iconic feeling.â€
For the Express team, those are the exact qualities Savannah embodies.
â€œThatâ€™s why our creative group chose Savannah over every other city in the country.â€
And, given the brandâ€™s global reach, the Hostess City certainly will be in the spotlight â€” though it may look more like a floodlight.
â€œThese images (from the runway show) will be in over 600 stores â€” the Middle East, Canada,â€ Bayley said, and â€œdelivered to over 12 million people through our catalog and direct mailings.â€
The crowd was not as big as I expected, but as you can see, the space was plenty full. It was a very warm but not really hot evening. The show seemed to go off without a hitch.
My gallery here starts with some shots I took a couple of hours before the fashion show. Within seconds of the show’s end, crews were already dismantling the stage.
The female models include Ataui Deng, Alina Baikova, Brittany Burke, Daniela DeJesus, Frida Gustavsson, Ginta Lapina, Lais Ribeiro, Milou Sluis, Nadine Ponce, and Romee Strijd.
The male models include Clint Mauro, David Agbodji, Garrett Neff, Lucho Jacob, Ryan Kennedy, and Vlad Ivanov.
If anyone has any corrections or additions to that list, please let me know in the comments. Thanks in advance.
Click for larger versions.