Chipotle opening in mid-September in Savannah

Click here for 9/24 update.

I first wrote about Chipotle planning to open a store in Savannah in a City Talk column in May: Savannah increasingly a target for national chains.

But considering the excitement on Facebook today about the sign going up for Chipotle on Victory Drive just west of Whole Foods (opening on August 13th), I can only conclude that most people don’t read the fine print in my columns . . .

Chipotle and Zöes Kitchen are both going into a new building that’s part of the new Victory Station, which replaced Backus Cadillac.

I had exchanged tweets with ChipotleTweets a couple of weeks ago, when the company was still hoping for a late August opening.

Now, according to Chipotle’s social media team, they’re still shooting for around the first of September: Updated, 8/20: Chipotle is looking to a mid-September opening:

@billdawers We're hoping for mid September ish, if everything goes according to plan, but that could change. – Joe

— Chipotle (@ChipotleTweets) August 21, 2013

Talk about a revolution in information readily available via social media: now individual consumers can contact large corporations directly and have at least a chance of a substantive and almost immediate reply.

For more on Chipotle, you might want to start with the Food with Integrity section of the company’s website.