From a new post on Coke’s blog, Coca-Cola Taps Emerging Artists For 2012 Holiday Song:
Grayson Sanders is the lead singer of the Brooklyn-based band Snowmine, one of the headline bands announced this week for the 2013 Savannah Stopover.
When it came time to select the artists featured in this year’s holiday song, Coca-Cola tapped three emerging artists who took to the studio with Rock Mafia – the production team behind Miley Cyrus and Demi Lovato among others. The result is “Something in the Air,” the 2012 Coca-Cola Holiday song written and performed by Music Dealers’ artist Grayson Sanders. The song also features Atlantic recording artist Lauriana Mae and Mulinjer LLC’s singer songwriter Jono.
Check out the song here (that’s Grayson with the beard):
Not bad for holiday fare.
And a “making of” video:
Here’s a gorgeous two-song EP of Snowmine: