
I just heard about this for the first time today, but The Color Run in Savannah on August 17, 2013, had to have been in the works for months.
There are also runs that same day in Montreal, Buffalo, and Toledo.
From the “About Us” section of the website: “The Color Runâ„¢, also known as the Happiest 5k on the Planet, is a unique paint race that celebrates healthiness, happiness, individuality, and giving back to the community.
Less about your 10-minute-mile and more about having the time of your life, The Color Run is a five-kilometer, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometer.”
Read more →