JetBlue adding direct service from Savannah to Boston

From USA Today’s JetBlue tabs Savannah for 50th nonstop route from Boston:

JetBlue will expand its presence at Savannah/Hilton Head International Airport, a move that comes before the carrier has even flown its first flight from the airport.

JetBlue add service between Boston and Savannah, flying one daily round-trip flight on Embraer E190 aircraft. The service will start the same day that JetBlue will begin its already announced new service between Savannah and its main base at New York JFK.

There are lots of reasons to be skeptical that JetBlue’s presence will lower prices for the vast majority of travelers in and out of Savannah/Hilton Head International, but every additional bit of competition might push the biggest carriers at the airport to change their pricing strategies.

As I’ve noted routinely, we’re still far from the pre-recession peak in terms of passengers at the Savannah airport (see here), so it’s possible that any boost to the overall passenger count could also shift the current dynamics in terms of pricing.

So, good news I think.