If you click through to that link, you’ll see the obvious lack of individual attention that a new chain store sometimes gets: the store location says that it is in Yamacraw Village.

But Anthropologie has some other ways of reaching customers and fans that are pretty darn effective.

For example, they have just over half a million followers on Instagram, and you can see that this pic from a few days ago got over 18,000 “likes” and was no doubt seen by tens of thousands more.

And this iconic shot did even better:

It’s fascinating stuff.

Teens are continuing to use Facebook in extremely large numbers. About 81 percent of all teens use at least one social media platform; 94 percent of all teen social media users have Facebook accounts.

But teens are less satisfied than they were with Facebook — for reasons noted in this post title — and they are increasingly compartmentalizing their social media choices.

The report gives no data for the prevalence of Snapchat use, but notes that it is growing fast with a high degree of user satisfaction. Note in the chart at the bottom the relative weakness of Pinterest and Google Plus. Given my own positive experiences with Instagram, I suspect the use of it will continue to rise, especially since it seems likely that more and more teens will have high-quality smart phones in the future.

Fewer teens are using Tumblr than I expected, which makes Yahoo’s recent $1.1 billion purchase of the site more problematic on the one hand, but on the other hand there’s ample room for revenue growth. I wrote about some of those issues in a recent post.

The data and details are so sprawling and interesting that I’m just going to use a series of block quotes for the rest of this post:

• Teens are sharing more information about themselves on social media sites than they did in the past. For the five different types of personal information that we measured in both 2006 and 2012, each is significantly more likely to be shared by teen social media users in our most recent survey.
• Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.
• The typical (median) teen Facebook user has 300 friends, while the typical teen Twitter user has 79 followers.
• Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful “drama,” but they keep using it because participation is an important part of overall teenage socializing.
• 60% of teen Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings.
• Teens take other steps to shape their reputation, manage their networks, and mask information they donâ€t want others to know; 74% of teen social media users have deleted people from their network or friends list.
• Teen social media users do not express a high level of concern about third-party access to their data; just 9% say they are “very” concerned.
• On Facebook, increasing network size goes hand in hand with network variety, information sharing, and personal information management.
• In broad measures of online experience, teens are considerably more likely to report positive experiences than negative ones. For instance, 52% of online teens say they have had an experience online that made them feel good about themselves.

Teens donâ€t think of their Facebook use in terms of information sharing, friending or privacy: for them, what is most important about Facebook is how it is a major center of teenage social interactions, both with the positives of friendship and social support and the negatives of drama and social expectations. Thinking about social media use in terms of reputation management is closer to the teen experience.

Twitter draws a far smaller crowd than Facebook for teens, but its use is rising. One in four online teens uses Twitter in some way. While overall use of social networking sites among teens has hovered around 80%, Twitter grew in popularity; 24% of online teens use Twitter, up from 16% in 2011 and 8% the first time we asked this question in late 2009.

African-American teens are substantially more likely to report using Twitter when compared with white youth.

Those teens who used sites like Twitter and Instagram reported feeling like they could better express themselves on these platforms, where they felt freed from the social expectations and constraints of Facebook. Some teens may migrate their activity and attention to other sites to escape the drama and pressures they find on Facebook, although most still remain active on Facebook as well.

Most teens express a high level of confidence in managing their Facebook privacy settings. […] only 5% of teen Facebook users say they limit what their parents can see.

Teen social media users do not express a high level of concern about third-party access to their data; just 9% say they are “very” concerned.

Female (age 16): “And so now I am basically dividing things up. Instagram is mostly for pictures. Twitter is mostly for just saying what you are thinking. Facebook is both of them combined so you have to give a little bit of each. But yes, so Instagram, I posted more pictures on Instagram than on Facebook. Twitter is more natural.”
Female (age 15): “I have a Facebook, a Tumblr, and Twitter. I donâ€t use Facebook or Twitter much. I rather use Tumblr to look for interesting stories. I like Tumblr because I donâ€t have to present a specific or false image of myself and I donâ€t have to interact with people I donâ€t necessarily want to talk to.”

I’m enjoying Instagram. Click here to find and follow me. I have a lot of friends who automatically have their Instagram photos shared to Facebook and/or Twitter, but I don’t see too many advantages to doing that. With so many Facebook contacts, I don’t feel the need to explose my whereabouts all the time to all of them. If Instagram is updated in real time, it really does reveal where you are and when you are there — if you label the location or if it’s one so recognizable.

Using Instagram, I feel forced to be more discerning and observant than I am when I’m shooting with a camera. I can take hundreds of photos on a typical trip out with my camera, and I have the luxury of finding and editing the best shots later. With Instagram, I find myself wanting to capture a single image of a precise moment. I’m following about 130 people right now, which gives me a stream of new photos that convey a world of beauty and experience in a way that Facebook itself cannot.

Also, at least one person has actually noticed that I removed my Music Calendar from the menu at the top of the page. The idiosyncratic calendar can still be found in the right sidebar (over there —->>>>), but I’ve disabled the function that creates new posts every time I post a gig. In part, this is just to save myself a little time — it always takes 10 to 20 minutes to post an entry if I’m including links to clips, videos, and so forth. Of course, it shouldn’t have to take that long, but venues in Savannah do a terrible job of promoting some of their shows. I just want to get a promising gig on my calendar, which would be a lot easier if the venues or the performers did even the most basic PR for themselves and provided easy access to the following: a brief bio, a usable pic, an audio and/or video clip.

More on the issue of poor promotion in an upcoming post . . .

I’m not teaching this summer, so I’ll probably try to experiment with some new things on Savannah Unplugged. I’m still interested in additional contributors and maybe occasional guest posts, so hit me up at billdawers[at]comcast.net if you have any thoughts on that.

If you are interested in keeping up with this blog more regularly, you have two best options:
1. Subscribe with your email. You can do that in the right sidebar. (Over there ——>>>>)
2. Like Savannah Unplugged on Facebook. After clicking “Like”, hover your cursor over the word and you’ll see a menu that includes “Get Notifications”. Click on that too, and you’ll literally get a little red notification every time that Facebook page has a new post — generally just a couple per day.

Here’s one of my recent posts to Instagram:

From CNN Money’s Instagram says it won’t sell your photos to advertisers:

One day after Instagram sent its users into a panic with a rule change that would have allowed it to sell users’ photos to advertisers, the company backtracked, saying that sweeping change wasn’t what it intended.

“We’ve heard loud and clear that many users are confused and upset about what the changes mean,” Instagram wrote in a blog post on Tuesday afternoon. “We’re going to modify specific parts of the terms to make it more clear what will happen with your photos.”

Instagram’s new terms of use, slated to take effect January 16, are littered with changes, especially in the section about users’ rights. “A business or other entity may pay” Instagram to display users’ photos and other details “in connection with paid or sponsored content or promotions, without any compensation to you.”

That’s an overstatement, Instagram said Tuesday.

“To be clear: It is not our intention to sell your photos,” the company said. “We are working on updated language in the terms to make sure this is clear.”

From that Instagram blog post, Thank you, and we’re listening:

Advertising is one of many ways that Instagram can become a self-sustaining business, but not the only one. Our intention in updating the terms was to communicate that weâ€d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.

To provide context, we envision a future where both users and brands alike may promote their photos & accounts to increase engagement and to build a more meaningful following. Letâ€s say a business wanted to promote their account to gain more followers and Instagram was able to feature them in some way. In order to help make a more relevant and useful promotion, it would be helpful to see which of the people you follow also follow this business. In this way, some of the data you produce — like the actions you take (eg, following the account) and your profile photo — might show up if you are following this business.

The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that weâ€re going to remove the language that raised the question. Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.

I’m not an Instagram user — not yet, anyway — but I’m not entirely reassured by the waffling language here of “not our intention” and “we’re going to remove the language that raised the question”.

It’s going to be interesting to see how Facebook’s acquisition of Instagram, Instagram’s attempt to become a profitable business, and the rapid changes of social media platforms sort themselves out. This is clearly another big test for Facebook.